Improve Your Presentation BEFORE You Open PowerPoint

In today’s business world, if something is important, it’s in a PowerPoint deck. PowerPoint is the default program for business communications. Unfortunately, these decks are created in a haphazard manner — one presentation at a time, with little thought given to the long-term value of the content within them, and the risks associated with mismanaging […]


Reduce, Reuse And Recycle Your Content

Reduce, reuse and recycle. No, I’m not talking about plastic, though that is a noble cause. I’m referring to digital assets: content. Marketing content, in particular. Large companies spend a lot of money creating content, including advertising, PR, social posts, blogs, websites, training materials, investor materials and more. Each piece includes a tremendous amount of […]