Company > About us

About Us

30 years of experience in Enterprise Storytelling just for you

Pioneers in Presentation Management & Enterprise Storytelling

Shufflrr was co-founded by the brother-sister team of James Ontra and AlexAnndra Ontra. The duo have been developing and marketing presentation software together for more than two decades (and still laugh about it). As the technology advanced and their expertise expanded, they found that one thing stayed the same: the fundamental need for enterprises to tell their stories. That’s why Shufflrr was born, and what it lives to do.

photo of Shufflrr's co-founders

The Shufflrr Journey

As laptops with sight, sound and motion gained traction, so did a need for better presentations. James caught a glimpse of the future and, as head of business development for Micro Interactive’s Iguana and then iXL’s Pitchman, sold some of the first interactive presentation systems. Other notable early adopters of presentation management were IBM, NBC Olympics, Lucent Technologies, British Airways, Cigna, Hilton Hotels, and MGM James Bond.

With a borrowed desk, two phones and licensing rights to the Iguana Presentation system, James and AlexAnndra founded their own company, Ontra Presentations. They cold-called prospects every day for eight hours a day, and within 90 days had landed ABC National Television Stations and Towers Perrin. More clients fanned the flame, and there was no going back. 

photo of James Ontra and AlexAnndra Ontra

YouTube democratized digital video, and their software and consulting services business model needed to evolve to fit a new reality. When a client asked “Can you just make it work in PowerPoint?,” they listened and developed their first, user-friendly version of a Slide Library. Called PPTshuffle, it incorporated multimedia assets and synchronized to a central location, ensuring greater ease, efficiency, and compliance in every presentation. Clients loved it.

Ontra evolved into Shufflrr, which integrated the practical knowledge, technology, users, successes and failures built up through the blood, sweat and tears of 30+ cumulative years. The result was an elegant, easy solution that ensures consistent enterprise storytelling, while giving teams a quick way to share, shuffle, and show their content. 

stock photo of shufflrr display on a laptop

The COVID-19 pandemic brought a shift to remote work for even the largest enterprises, and finding ways to effectively collaborate on presentations became even more essential. Shufflrr adapted with new technical requirements and added functionality to help presentations run smoothly, like version-controlled slide update propagation and reuse. The goal: make a difficult time a little bit easier.

AI’s whiplash-inducing growth left enterprises scrambling for solutions to tap into its power – without getting burned. Unlike other presentation platforms, Shufflrr was built with a Slide Library at its core. Since all of an enterprise’s assets are housed in one centralized place, every client’s AI learns from their internal data – not competitors or the internet. It was the start of a revolution in AI presentations. And the journey continues…

As laptops with sight, sound and motion gained traction, so did a need for better presentations. James caught a glimpse of the future and, as head of business development for Micro Interactive’s Iguana and then iXL’s Pitchman, sold some of the first interactive presentation systems. Other notable early adopters of presentation management were IBM, NBC Olympics, Lucent Technologies, British Airways, Cigna, Hilton Hotels, and MGM James Bond.

With a borrowed desk, two phones and licensing rights to the Iguana Presentation system, James and AlexAnndra founded their own company, Ontra Presentations. They cold-called prospects every day for eight hours a day, and within 90 days had landed ABC National Television Stations and Towers Perrin. More clients fanned the flame, and there was no going back. 

photo of James Ontra and AlexAnndra Ontra

YouTube democratized digital video, and their software and consulting services business model needed to evolve to fit a new reality. When a client asked “Can you just make it work in PowerPoint?,” they listened and developed their first, user-friendly version of a Slide Library. Called PPTshuffle, it incorporated multimedia assets and synchronized to a central location, ensuring greater ease, efficiency, and compliance in every presentation. Clients loved it.

Ontra evolved into Shufflrr, which integrated the practical knowledge, technology, users, successes and failures built up through the blood, sweat and tears of 30+ cumulative years. The result was an elegant, easy solution that ensures consistent enterprise storytelling, while giving teams a quick way to share, shuffle, and show their content. 

stock photo of a PowerPoint presentation opened in Shufflrr's slide library

The COVID-19 pandemic brought a shift to remote work for even the largest enterprises, and finding ways to effectively collaborate on presentations became even more essential. Shufflrr adapted with new technical requirements and added functionality to help presentations run smoothly, like version-controlled slide update propagation and reuse. The goal: make a difficult time a little bit easier.

AI’s whiplash-inducing growth left enterprises scrambling for solutions to tap into its power – without getting burned. Unlike other presentation platforms, Shufflrr was built with a Slide Library at its core. Since all of an enterprise’s assets are housed in one centralized place, every client’s AI learns from their internal data – not competitors or the internet. It was the start of a revolution in AI presentations. And the journey continues…

We literally wrote the books

photograph of Presentation Management book by James Ontra and AlexAnndra Ontra

BookPresentation Management: The New Strategy for Enterprise Content

The comprehensive guide to our most powerful tactics, techniques, strategies and ideas – all built on decades of experience implementing Presentation Management solutions.
picture of Presentation Hell book

BookPresentation Hell: From Painful Presentations to Better Stories

Discover in the pages of Presentation Hell how Shufflrr founders, James Ontra and AlexAnndra Ontra, unveil the secrets to transforming your enterprise’s presentation experience from dull and burdensome to dynamic and highly rewarding.
Dahlia Jenkins Product Marketing Manager, Charter Communications

​Shufflrr enabled us to set up one central repository to share and review content which was user-friendly, efficient, and provided more insights.

Aimee Price Learning & Development, Royal Caribbean

​Our message must be consistent every step of the way. Shufflrr keeps us confident in a competitive industry.

us bank
Content Manager at US Bank

​We were reinventing the wheel every time. Then we started Presentation Management. What used to take 5 hours now takes 5 minutes.

Meet the team

We are a dynamic and visionary team based in Tampa, singularly focused on helping our customers build better, easier presentations, and tell more powerful stories. While some of us work remote, we value in person interaction. Nothing sparks creativity like human connection.

Photo of James Ontra, CEO of Shufflrr

James Ontra CEO

James is responsible for vision, strategy and technical development for Shufflrr. He brings over 30 years of entrepreneurial expertise and 20 years experience on both the sales and developmental sides of presentation management software.
photo of AlexAnndra Ontra, COO and co-founder of Shufflrr

AlexAnndra Ontra Operations

AlexAnndra oversees Operations, including client services, sales and marketing. Over the years, as the company migrated from enterprise software with a range consulting services, (i.e. writing and designing presentations), to Shufflrr’s on-demand Cloud service, Alex advises Shufflrr clients through the process: from trial, to content architecture, through the launch, training and then on-going software upgrades. She’s hands-on.
photo of Patrick Mckenna, Sales at Shufflrr

Patrick McKenna Sales

Patrick’s realm of responsibility lies within Business Development. He works with clients and prospects to help them understand the principles, processes and benefits of presentation management. Other responsibilities include handling the full sales cycle from conception to close, leading the charge of Shufflrr’s Customer Success and maintaining Client Relationships. Patrick comes from the start-up culture and brings energy, passion, determination and strict work ethic to Shufflrr.
photo of Chris Coulson, Technology at Shufflrr

Chris Coulson Technology

Chris’s realm of responsibility lies within Business Development. He works with clients and prospects to help them understand the principles, processes and benefits of presentation management. Other responsibilities include handling the full sales cycle from conception to close, leading the charge of Shufflrr’s Customer Success and maintaining Client Relationships. Patrick comes from the start-up culture and brings energy, passion, determination and strict work ethic to Shufflrr.
Harman headshot

Harman Singh Technology

Harman Singh leads one of the technology groups at Shufflrr. He founded world’s first presentation sharing websites, AuthorSTREAM, in 2003, which served more than 10 million users each month. He has 20 years of experience building scalable web platforms
icon of user

Think you might be a fit for our team?

AlexAnndra Ontra Operations

AlexAnndra oversees Operations, including client services, sales and marketing. Over the years, as the company migrated from enterprise software with a range consulting services, (i.e. writing and designing presentations), to Shufflrr’s on-demand Cloud service, Alex advises Shufflrr clients through the process: from trial, to content architecture, through the launch, training and then on-going software upgrades. She’s hands-on.

Patrick McKenna Sales

Patrick’s realm of responsibility lies within Business Development. He works with clients and prospects to help them understand the principles, processes and benefits of presentation management. Other responsibilities include handling the full sales cycle from conception to close, leading the charge of Shufflrr’s Customer Success and maintaining Client Relationships. Patrick comes from the start-up culture and brings energy, passion, determination and strict work ethic to Shufflrr.

Chris Coulson Technology

Patrick’s realm of responsibility lies within Business Development. He works with clients and prospects to help them understand the principles, processes and benefits of presentation management. Other responsibilities include handling the full sales cycle from conception to close, leading the charge of Shufflrr’s Customer Success and maintaining Client Relationships. Patrick comes from the start-up culture and brings energy, passion, determination and strict work ethic to Shufflrr.

AlexAnndra Ontra Operations

AlexAnndra oversees Operations, including client services, sales and marketing. Over the years, as the company migrated from enterprise software with a range consulting services, (i.e. writing and designing presentations), to Shufflrr’s on-demand Cloud service, Alex advises Shufflrr clients through the process: from trial, to content architecture, through the launch, training and then on-going software upgrades. She’s hands-on.

Patrick McKenna Sales

Patrick’s realm of responsibility lies within Business Development. He works with clients and prospects to help them understand the principles, processes and benefits of presentation management. Other responsibilities include handling the full sales cycle from conception to close, leading the charge of Shufflrr’s Customer Success and maintaining Client Relationships. Patrick comes from the start-up culture and brings energy, passion, determination and strict work ethic to Shufflrr.

Think you might be a fit for our team?

Get started with Shufflrr

You can create a Shufflrr site and experience its benefits instantly!