1. Presentations are stories for business and every slide is a scene.

  2. An effective presentation is memorable, relevant and short.

  3. Memorable presentations appeal to multiple senses –physical and emotional.

  4. Presentations, like good stories, should include a set-up, climax and resolution.

  5. Get out of outline mode and into story mode. Develop your story, your presentation, in your head before you open PowerPoint or another program. Tell it to someone, imagine how it looks, and then you can start typing.