Sharing refers to how you share or send files to your clients and other third parties outside of your organization. This is especially important for sales, marketing and investor relations. Those presentations directly affect the company’s image and bottom line. It’s a seemingly mundane task, but it has huge implications for productivity. Files with images and videos tend to get too large and will be stripped from most corporate email systems. The file-size limit is different for every organization, so you don’t really know if your file will get through or not. Sharing gives media ad sales reps an easy way to send large video files to advertisers. Travel clients have high-resolution pictures and videos in their presentations, too. Anyone in any industry can have big files. The process of sharing these presentations is simple: Choose one or more files. They could be large PDFs, PowerPoints, Images or Videos, it doesn’t matter, as long as they tell the right story. Click on “Share,” input your customer’s email address and within seconds your customer can view the files. Like YouTube. It’s instantaneous.

Then, you can track consumption of the files. Did my client open it, download it, read it, ignore it -- or maybe she just never received it? It’s productive to know how engaged your client is with the information you share because that will tell you how interested they are, and then help guide your next steps.

Similar to the permissions we just discussed, the shared files have permissions as well – permission to download, to edit, to view only and whether that would be for a limited time frame or in perpetuity. Users not only track how their recipients are consuming the files they send, they can also control their usage.

Share usage is a component in reporting. One user can track his shares for his own purposes, and the team leaders, which might be the presentation director and the VP of sales, can analyze share data for all users across the enterprise. Managers can see patterns and trends in content sharing, and make content adjustments accordingly.