AI is creating new opportunities for business -- and for presentations. Today, companies use AI to analyze data, identify market trends and predict the consumer’s next step. A Google search is AI in a primitive form.
AI is starting to make emotional connections for consumers. Let’s compare apples and oranges. Categorically, they are both fruit, round, grow on trees, and are available for sale in the produce section. But they are not the same. They look and taste different. Alex uses oranges for fresh juice every morning to get her full day supply of vitamin C, whereas she uses apples for baking pies. Come to think of it, our grandmother made the best apple pie in the entire world. Our grandmother was the most wonderful woman in our entire world, and she always made us feel safe and loved when she tucked us in at night. There is a real difference in how Alex interprets, experiences and interacts with these two kinds of fruit. She associates apples with our grandmother and feelings of love and security, but she sees oranges as just a source of nutrition. AI is increasingly able to make these connections for us – to connect the apple to our grandma to a feeling of being safe and loved. As AI advances, it will recognize these associations and make suggestions accordingly.
From a business presentation standpoint, the same process applies, but with slides. AI in presentation management can recognize patterns in your presentations. Those patterns could be related to the slides you view, present, rank, search for, and any other activity related to slide usage. We call it Predictive SlidesTM, and it should be a key piece of any presentation management strategy.
The concept works like this:
Let’s say you are preparing for a meeting with a client, and you choose 15 slides from your library of 500. The AI behind Predictive Slides can already have some idea of who you are meeting with and what will be discussed.
During that meeting, you find out your client is interested in a different product than anticipated, and the client wants more detailed information. All are positive “buy” signs. So you want to seize this opportunity and present the information the client needs.
Predictive slides can take cues from your actions and slide choices – much the way Google takes cues from your searches – and can surface the right slides at the right time. Instead of having to search for slides about that other product, predictive slides will make the connection, saving the presenter time hunting and scrolling through a 500-slide library.
When this happens in real time, the meeting becomes more productive. You give clients the information they want. It makes you and your company look smarter, which makes the client more likely to buy.