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Presentations Strategy

How One Leading Pharmaceutical Company Optimized its Speakers’ Bureau Presentations

Biotech, pharmaceutical and medical device manufacturers face an uphill battle when it comes to getting doctors and healthcare professionals to prescribe their new drugs and devices. Many of them use speakers’ bureaus—which can be notoriously difficult to manage effectively—to increase the chances they get desirable results. Main Points: Managing a Pharma Speakers Bureau is hard […]