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Section 2

The Elements of Presentation Management

Presentation management overlaps with several distinct business categories.

For the best results, companies should take a comprehensive approach to presentation management that gives them a feedback loop—which we call the presentation loop—that ensures they can continually update their assets.

Here’s what the presentation loop looks like:

  • Creation. Let’s say a copywriter and a graphic designer team up to produce an infographic. Its inception marks the initial stage of the presentation loop.

  • Distribution. The infographic is then shared internally among employees. Then your internal team members can turn around and share/repurpose it for their clients and prospects.

  • Sharing and Presenting. The sales team uses the infographic in meetings that convert; it helps them close the deal. It also strengthens the organization’s inbound marketing efforts.

  • Social. Thanks to their built-in social functionality, presentation management systems also provide qualitative feedback. Employees can comment on the infographic to share their thoughts on what can be done to improve it further.

  • Reporting. Presentation management solutions provide quantitative analytics. Managers will be able to see who used the infographic, in what context, when, etc. or if it hasn’t been used at all.

  • Updating. Armed with the quantitative and qualitative data, the Marketing Team, i.e. the Copywriters and Graphic Designers who originally created the infographic can then update and redistribute it. The process keeps repeating—which translates into continually improving the assets that are increasingly proven to convert.

In the previous section, we discussed the presentation loop and how it can be leveraged by companies to deliver more value to their customers. In this section, we’ll explore and discuss the tangible features a presentation management solution requires in order to achieve the above. We will then elaborate on each of the elements in the following diagram to further explain how, specifically, presentation management translates into better business outcomes.