Interactive Mode: Let the Presentation Follow the Conversation

Presentation management enables users to go with the flow, so to speak, and be more responsive and reactive during their presentations that organically reflect the direction of conversation. Presentations become interactive.

It bears repeating: No one thinks or even talks in a rigid linear format. So why should your presentation management tool force you to present that way?

We all already present in interactive mode every day.

Imagine you’re having a drink with a good friend. You start telling her about your vacation and then you take out your phone and show her those incredible pictures of sandy beaches and clear turquoise water. All of a sudden, the conversation takes a serious turn; your friend tells you she’s really nervous about a job interview next week. So you do a quick Google search of the person she’s interviewing with. You read through the interviewer’s LinkedIn profile and you take a look at their wedding announcement just because it pops up. Maybe you even scope out a few images of the newlyweds at a recent fundraiser.

My friend, you’ve just presented interactively. The text and images on your device support and amplify your conversation.

See how easy it is?

If interactive presentations can enhance your personal life, think of what they can do for business:

Interactive breaks us out of the PowerPoint monotony. With over 30 million PowerPoint presentations created each day, we can all agree that we are inundated with decks. Linear, laborious, monotonous slides. Yawn. No one wants to sit through another slideshow. And, in the new era of interactive, engaging presentation management, you don’t have to.

Interactive presentations encourage participation. When an audience member sees a slide appear on the screen, as a direct result of their comment or question, they are empowered. They have confirmation that you are listening and are genuinely concerned with their issues. This is how great, long-lasting relationships start. When a customer gets that kind of positive reinforcement, they are more inclined to participate in a discussion. And the more you learn about their business, the better you can position your product as the best solution for their needs.

Interactive presentations elevate the speaker. The ability to address any question or comment, whether or not you prepared for it, shows you know your business as well as your customer’s business. What’s more, not having to say I’ll get back to you eliminates the need for follow-up meetings and calls. Phrased another way, interactive engagement shortens the sales cycle.

Interactive presentations demonstrate your flexibility. When you can make adjustments on the fly, it shows that you’re listening to what your audience says and taking their ideas and feedback into consideration. Again, this helps you build relationships—which is key to serving broader, bigger business objectives. Flexibility gives you credibility.

If you want your presentation efforts to yield the best results, you need to have the ability to present interactively—not just linearly. This will enable your sales team to accommodate each of their prospect’s unique pain points and perspectives —thereby establishing stronger relationships which ultimately lead to increased conversions.