Presentation Management is Better Content Management

After reading through the first chapters in this section, you might be thinking that presentation management is just content management.

So what?

While there’s some truth in that, the advantage of employing a presentation management strategy is that it turns lost files and slides into active selling materials.

In other words, presentation management puts dormant files to work.

The files are visualized with contextual search and meta tags—making it much easier for users to identify and access that one great slide out of thousands or that compelling white paper or video. And the files are already formatted to present as is, so each user can present each slide or file directly to their client or colleague immediately after tracking it down.

And, in the rare event something’s wrong with an asset, you’ll get relevant feedback right away via a comprehensive reporting tool. You can then leverage that information to make your slides even better.

Simply put, presentation management reduces the time and effort required to locate and then reuse content. It keeps critical content alive and active, as opposed to just languishing on a worksite or in a folder somewhere.

As a result, presentation management makes your team and your content more productive. Since you already spend so much time and money on content creation, you might as well go the extra mile to ensure you get the most bang for your buck.

As demonstrated above, presentation management—which is an important component of successful enterprise content management—provides organizations with substantial value and more control over it’s assets. It can be the difference between an okay organization, and a powerful enterprise.

But in order for your company to unlock the true promise of presentation management, you first need to understand the elements of presentation management and learn what you can do to get the most out of each of them.