Social

Even the most stubborn and old-fashioned companies have started using social media. The technology helps us connect with one another in real time, regardless of where we happen to be. This is why, according to Pew, 70% of adults have presences on at least one social platform.

Pew Research Center: Social Media Fact Sheet

Among millennials—who now represent the bigger percentage of the workforce—the number is even higher. If companies wish to engage these younger workers, they need to deploy modern technology that millennials understand and use every day.

Good news: Industry-leading presentation management platforms enable users to interact with one another similarly to the way they behave on social media.

For example, users can “like” and comment on any file—whether it’s a PowerPoint slideshow, a Word document, an Excel spreadsheet, a PDF, a video, an image or an individual slide. This enables your team to share their experiences, feedback and ideas to colleagues in a closed environment—but in a way they’re comfortable with.

Like all familiar social platforms, comments are threaded; employees can opt to receive email alerts when their peers comments on or likes their posts.

We may not be able to make our sales and marketing presentations as enticing as our vacation photos, but at least we’re moving in the right direction.