Imagine you’re giving a major presentation to some lucrative prospects. You make your way through your pitch like a master. The audience is hooked and you begin to visualize wet ink on several newly signed contracts. To make the sell, you just need to present that one amazing slide that, time and again, has proven to convert even the most skeptical of customers.
Suddenly, what seems like a done deal starts slipping through your fingers.
There’s a problem: You can’t find the slide. It’s not in the place you normally store it. You can’t find it in your inbox, either.
After a few frantic minutes of searching and telling the prospects to give you a second—you’re having “technical difficulties”—you realize you have no idea where the slide is.
You stop searching and tell the prospects that you’ll email them the slide later on.
At the end of your pitch, you shake all of their hands and tell them you’ll be in touch. When you finally do find the slide and reach out, you’re met by silence.
It turns out your botched presentation convinced all of the prospects that they shouldn’t do business with you. If you’re not organized enough to give a simple presentation, how could they expect you to deliver over the long term?
What if there was a way to prevent this kind of situation from happening? What if there was a way to ensure that everyone on your team could access the files and slides they needed to present in any situation—no matter where they happened to be?
Spoiler alert: There is.
Forward-thinking organizations are increasingly turning to presentation management solutions to get their slides, files, documents and other digital assets in order. These systems enable all employees—from sales agents out in the field to copywriters plugging away on content to graphic designers laying it all out—to easily access, share, present and collaborate on every piece of content their company uses.
Companies that have migrated to current presentation management systems enjoy a number of benefits their slower-moving competitors couldn’t dream of. From increased productivity to more conversions to better ROI, presentation management is transforming today’s smartest organizations—driving competitive advantage and strengthening their bottom lines.
Presentation management is a strategy whereby you treat presentations as corporate assets at the top level. You approach it as you would a new website, a brochure, or a TV ad. You plan, design, write, produce, distribute, get feedback, and improve. It is no longer one and done. By doing this, you are equipping everyone at your organization to talk intelligently about your business – especially in the sales scenario above,
In the pages that follow, you’ll learn what presentation management is and why it’s important. You’ll also learn about the elements of presentation management and how your company can leverage each of them to enjoy the best business outcomes. Finally, you’ll learn the easiest way to get started with a robust presentation management strategy.