M&A activity is expected to rebound in the next few years. Optimistically, Ernst & Young expects activity to increase year over year 23% in 2024 and 9% in 2025.
When executed correctly, mergers and acquisitions certainly provide organizations with a number of benefits such as: growth and expansion, economies of scale, diversification, access to new technologies, access to new talent, increased market share, and improved financial performance. The newly formed company that emerges on the other side is better positioned to respond to market changes and meet customer demands.
Despite this, anywhere from 70% to 90% of mergers and acquisitions do not ultimately succeed, according to the Harvard Business Review. This high failure rate is perhaps easiest to attribute to poor planning and corporate communication.
For example, when two companies join forces, they must figure out how to organize, share, and utilize their digital assets. This has historically been easier said than done, particularly as every organization maintains a wealth of content.
Remember, digital assets are enterprise assets. When forming a new company in today’s ultra-digital age, it is critical to have these assets organized and available to put to work on Day 1 of the merger. Otherwise, progress is thwarted, and the newly formed organization loses momentum.
The good news is that thanks to modern presentation management systems, companies can approach M&As with the confidence that comes with knowing they’ll have full control of their digital assets—and stay on message—the moment the newly formed company first opens its doors for business. This, in turn, increases the likelihood that their M&A will be a successful one.
Previously disparate sales teams can quickly be integrated into one system, with one set up rebranded content. With presentations as a form of corporate communications, being able to perform corporate slide updates upon rebranding ensures that all teams speak the same language.The last thing that anyone wants in a merger is for sales to be stunted or customers to lose confidence. Or worse yet, leave or cancel. For this reason, it is critical that a simple, easy-to-use system is in place to get everyone using the same assets and speaking the same language. This ensures cohesive corporate storytelling and ultimately acts as a sales enablement tool for the enterprise. Presentation Management Systems are the perfect solution here, as they enable all of that to happen through a medium that everyone is comfortable with, presentations.
In fact, several Shufflrr clients have used their Shufflrr slide library to update and distribute new presentation content. Here’s an example, a case study, of how Charter Communications used presentation management to streamline their merger with Time Warner and Brighthouse communications, to form Charter Spectrum.
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