Categories
Press

Reduce, Reuse And Recycle Your Content

Reduce, reuse and recycle. No, I’m not talking about plastic, though that is a noble cause. I’m referring to digital assets: content. Marketing content, in particular. Large companies spend a lot of money creating content, including advertising, PR, social posts, blogs, websites, training materials, investor materials and more. Each piece includes a tremendous amount of […]

Categories
Press

Presentations: The Final Step In The Sales Funnel

While easy to take for granted, PowerPoint presentations are often the last stop in the Sales Funnel, which makes them critically important. Typically, a prospective client will enter the funnel after encountering an ad, whether that be a digital banner or old school billboard. From there, the prospect may check out the company’s social properties […]