Sales 101 says that more transactions lead to more revenue, and more revenue comes from more clients. But how do you get more clients? Enter: The Sales Funnel. A strong sales funnel is an essential component for any enterprise that wants to build relationships and drive more leads. With a strong funnel, you can transform […]
Famed Los Angeles Dodger pitcher Sandy Koufax, the youngest player ever to be inducted to the Baseball Hall of Fame, once said, “I became a good pitcher when I stopped trying to make them miss the ball and started trying to make them hit it.” What he meant was that the best pitchers don’t try […]
Almost every aspect of our lives has been transformed by technology. But we are starting to see the inefficiencies with outdated traditional office software such as PowerPoint. How we present, crucial, and valuable information has changed very little in the last 20 years. But how can organizations maximize their content? And how can they inspire […]
Mobile phones have come a long way since Zack Morris lugged his brick of a cellphone around the halls of Bayside High School in Saved by the Bell. If Zack had one of today’s smartphones, he’d be texting Kelly on WhatsApp, posting pictures of himself and A.C. on Instagram, and trolling Screech on Twitter. Today’s smartphones […]
Picture a world where we didn’t have reruns of The Office all the time. Where we didn’t see countless memes and gifs of Michael Scott screaming at the top of his lungs. It’s great content and people still love it – over and over again. Most businesses create marketing content, spend countless hours and thousands […]
Today, millennials are growing into more prominent roles in companies across the globe, and with them, they’re bringing media consumption habits that are transforming the way we communicate and do business. To put it simply – it’s all on the phone. Millennials came of age with a smart phone in their pocket. They carry their […]
Funnels are used as guides. Mechanics use them to guide oil into your car while college kids use them to guide an alarming amount of beer into their mouths. Businesses, however, rely on funnels to guide its potential customers. The sales funnel provides the enterprise with a detailed map for the buyer’s journey and ensures […]
If it’s important, it’s in a presentation. Presentations, and PowerPoint in particular, are the de facto medium for communicating formal business ideas. Presentations are used for sales, training, fund raising, project planning, research—you name it. A lot of human capital and other resources go into creating these presentations, and because of this expenditure, more companies […]
While easy to take for granted, PowerPoint presentations are often the last stop in the Sales Funnel, which makes them critically important. Typically, a prospective client will enter the funnel after encountering an ad, whether that be a digital banner or old school billboard. From there, the prospect may check out the company’s social properties […]
Media companies are merging, converging and there are now myriad properties and distinct brands operating under one company. Disney Media is home to Walt Disney Television, ESPN, and A&E Networks, under which there are over twenty other sub-brands. Then, consider that each of these brands has a variety of viewing options from traditional cable, online, […]