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At any corporate conference, attendees’ schedules are packed with breakaways, keynote speeches and all kinds of business presentations. From the main ballroom to adjacent conference rooms, as business professionals shuffle from one presentation to the next, they’re checking their emails and touching base with the office to make sure everything is running smooth at their […]
Every day thousands of B2B salespeople go to work with the goal of selling products, and the hope that their efforts along the way will yield that critical first meeting with their dream customer. Every conversation in B2B sales starts with an intro/discovery call that if all goes well, leads to the coveted follow up […]
Over $200 billion is spent annually on advertising and marketing. Sadly, a lot of that content goes to waste. It is created and used for one specific event, and then lost or forgotten by the rest of the company. One and done — a wealth of quality information wasted. Marketers develop brands that resonate with […]
Sales 101 says that more transactions lead to more revenue, and more revenue comes from more clients. But how do you get more clients? Enter: The Sales Funnel. A strong sales funnel is an essential component for any enterprise that wants to build relationships and drive more leads. With a strong funnel, you can transform […]
Famed Los Angeles Dodger pitcher Sandy Koufax, the youngest player ever to be inducted to the Baseball Hall of Fame, once said, “I became a good pitcher when I stopped trying to make them miss the ball and started trying to make them hit it.” What he meant was that the best pitchers don’t try […]
Almost every aspect of our lives has been transformed by technology. But we are starting to see the inefficiencies with outdated traditional office software such as PowerPoint. How we present, crucial, and valuable information has changed very little in the last 20 years. But how can organizations maximize their content? And how can they inspire […]
Mobile phones have come a long way since Zack Morris lugged his brick of a cellphone around the halls of Bayside High School in Saved by the Bell. If Zack had one of today’s smartphones, he’d be texting Kelly on WhatsApp, posting pictures of himself and A.C. on Instagram, and trolling Screech on Twitter. Today’s smartphones […]
Picture a world where we didn’t have reruns of The Office all the time. Where we didn’t see countless memes and gifs of Michael Scott screaming at the top of his lungs. It’s great content and people still love it – over and over again. Most businesses create marketing content, spend countless hours and thousands […]
Today, millennials are growing into more prominent roles in companies across the globe, and with them, they’re bringing media consumption habits that are transforming the way we communicate and do business. To put it simply – it’s all on the phone. Millennials came of age with a smart phone in their pocket. They carry their […]
Funnels are used as guides. Mechanics use them to guide oil into your car while college kids use them to guide an alarming amount of beer into their mouths. Businesses, however, rely on funnels to guide its potential customers. The sales funnel provides the enterprise with a detailed map for the buyer’s journey and ensures […]